The brand celebrates the inauguration of a new distillery in February 1931 in the Mabouya Valley, near Dennery, in St. Lucia. The Distillery was founded by Denis Barnard and produced rum until 1972 when St. Lucia Distillers was formed out of the merging of the Dennery distillery and the Roseau Distillery. This history with line drawings is represented on the label and outer box of the brand. Every year the label colour will change and the passing of every year will be reflected in the updating of the labeling, closure coin, bar code and outer packaging. Therefore the 2012 release will be different from the 2011 release in that it will “Celebrate 81 years of St. Lucian Rum Making” and so on into the future.

Each bottle is individually numbered. It is hoped the brand will become a collectors’ item for connoisseurs of rum and set a benchmark for rums in the Caribbean and wider rum world.

A blend of Coffey and copper pot distillates from 1999 and 2004.

Seven American white oak casks – Jim Beam, Jack Daniels and Buffalo Trace and two Port casks were used in the maturation process. The rums were then blended and left to marry in American oak for a further three months.

AGE: A blend of rums ranging from seven to twelve years in age

Deep mahogany core with vibrant brown rim. Full nose of sweet honeyed fruit with hints of chocolate and tobacco. Good oak integration with vanilla tones. On the palate dry at first then opens up to display great depth and complexity. Concentrated with steeped raison fruit, vanilla and a hint of roasted nuts. Balanced and an incredibly long finish 1931 is the pinnacle of fine rum making.